Around the Net
How A Product Placement Strategy Worked For Yahoo
- AdAge.com, January 31, 2005, Monday, January 31, 2005 10:18 AM
Following high-impact results with its product placement in last year's Apprentice, Yahoo has joined Mark Burnett Productions and Donald Trump again this year to promote its Local Search. The move is of interest because it dramatically demonstrates the effectiveness of a product placement campaign designed to sell a difficult-to-explain online service. Yahoo's local search is special tier of search that functions much like a local yellow pages index to individual merchants in given metro markets across the U.S.
