Around the Net
Inside Adblock Plus' European Peace Accord
- Business Insider, Wednesday, February 3, 2016 9:21 AM
Business Insider's Lara O'Reilly was invited to Adblock Plus' so-called European peace accords and offers an inside look at the discussion and scene. She reports that about 25 guests including journalists, publishers, advertising industry trade bodies, ad tech execs and privacy/consumer advocates attended. Adblock Plus was represented by four staffers including CEO Till Faida. Notably absent were advertising agencies and advertisers. Discussion revolved around the Adblock Plus business model and the need for evidence that Acceptable Ads actually work.
