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Twitter Charging Brands $1M For Custom Emojis

  • Adweek, Wednesday, February 3, 2016 11:44 AM
Twitter is reportedly charging advertisers $1 million in exchange for custom emojis. “Since October, Twitter has designed 17 custom emojis -- three of which launch this week for Super Bowl campaigns with Pepsi and Anheuser-Busch,” Adweek reports. The “million-dollar deals entail packages, per sources, that involve the custom emoji with different combinations of the following: Promoted Trends (which normally cost $200,000), Promoted Moments and Promoted Tweets.”

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