- Adweek, Wednesday, February 3, 2016 11:44 AM
Twitter is reportedly charging advertisers $1 million in exchange for custom emojis. “Since October,
Twitter has designed 17 custom emojis -- three of which launch this week for
Super Bowl campaigns with Pepsi and Anheuser-Busch,” Adweek reports. The “million-dollar deals entail packages, per sources, that involve the custom emoji with different combinations of
the following: Promoted Trends (which normally cost $200,000),
Promoted Moments and Promoted Tweets.”
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