- Adweek, Tuesday, February 9, 2016 8:36 AM
Adweek reports that for the last several years, "IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice." IBM last week
acquired European interactive agencies Aperto and ecx.io—right after buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties. The four
acquisitions represent a huge cache of digital marketing capabilities—from customer experience to ad targeting.
Read the whole story at Adweek »
