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Verizon Ventures Explains Its Interest In Ad Tech Investments

AdExchanger spoke with Mark Smith, executive director of Verizon Ventures, about its investment in Qualia, a company that mines intent data. The telecom sector has doubled-down in ad tech investments as the telecos want more cross-screen data, dive into new services and revenue streams. Smith tells AdExchanger that Verizon invested in Qualia because it's a company that listens "to a lot of unique signals, which help them determine consumer intent. They themselves had already begun to marry that data up with cross-device data from BlueCava when that vendor relationship started early in 2015."  Verizon Ventures invested $5.5 million in Qualia. The ad tech and telecom sectors have been joining forces recently: Verizon, of course, acquired AOL in 2015, Norwegian carrier Telenor snapped up Tapad in early February and SingTel bought Amobee, among other deals.

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