• eMarketer, Monday, February 29, 2016 10:02 AM

Data management platforms (DMPs). which help businesses aggregate marketing intelligence across channels, are falling short of marketers' expectations, according to a survey by Ad Age and Neustar. While more than half of the marketers surveyed use a DMP, nearly 28% don't use a DMP though they said they planned to do so within the next 12 months. More than 70% of the marketers surveyed that use DMPs expressed dismay over how DMPs integrated with their websites and mobile apps.

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