AdExchanger takes a look at what becomes of data after a presidential campaign is suspended. Apparently the data assets are reused by other candidates, much to the chagrin of political
operatives. The report points out that Gov. Scott Walker’s campaign ended abruptly and to pay down debt, the campaign sold or rented its proprietary data. “It isn’t a new
thing,” said Mark Stephenson, founder of the Republican consultancy Red Oak Strategic and former chief data officer to Walker’s campaign. “Everyone rented
the Romney email list too.” Further, "Matt Oczkowski, chief digital officer on the Walker campaign, said the hardest part is watching great, long-term products languish in 'the graveyard of
Republican IP (intellectual property) technology.'" Former candidates' email lists are pilfered and Walker's campaign tried to find "home" for the analytics, donation platform and software.
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