Ad tech and retargeting firm AdRoll on Wednesday announced a new product called SendRoll, which aims to extend retargeting to email marketing. AdRoll’s new product draws on email’s
strengths and augments them with the power and scale of retargeting. "AdRoll has a deep history in retargeting, remarketing, and programmatic advertising. Those are jargony terms for what amounts to
tracking people who visit your site and displaying relevant ads to them as they visit other sites online," according to a report in VentureBeat.
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