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AdWords Customer IDs For Targeting On Google Display Network
- Google AdWords, Tuesday, March 8, 2016 11:15 AM
Google has added the ability to upload advertising IDs to AdWords, helping marketers improve engagement rates for those who have downloaded their mobile app. Developers can upload a list of IDs for existing app users with the bulk IDFA/advertising ID capability. The ID allows apps to track and target ads without relying on an identifier uniquely tied to a specific device.
