The joint effort will combine Time Inc.’s content with the access of StyleHaul’s millennial influencer network.

Stephanie Horbaczewski, CEO and creator of StyleHaul, told Publishers Daily that the company’s community of creators will produce content in three different categories: red carpet, social storytelling and fashion and beauty.

Steven Haft, Time Inc.'s SVP of innovation, described the marketing programs as “multiplatform” and “video-driven. Teaming up with [StyleHaul] immediately extends our reach and marketing capabilities with this coveted audience,” he  added.

Walgreens is the first brand to leverage this partnership, as a complement to its existing “Whatever Makes You Feel Beautiful” campaign.

The Walgreens, Time Inc. and StyleHaul campaign includes editorial sponsorship, advertorial and digital components.

The content will be available on StyleHaul’s creators’ social platforms, Horbaczewski said. Additional editorial and advertorial components will live on the Time Inc. platform, including brands People, Entertainment Weekly and People En Espanol.

“Both StyleHaul and Time Inc. have dedicated branded content and sales teams that are working on this Walgreens' campaign and future opportunities together,” Horbaczewski added.

Creators selected for the Walgreen’s campaign will create content across four platforms: YouTube, Instagram, Facebook and Twitter. Time Inc. is also using their editorial platform to create content around the Walgreens campaign, Horbaczewski said.

As part of the campaign, Walgreens is the exclusive sponsor of the EW-inspired “Beyond Beautiful” editorial platform, which kicked off with EW’s February 12 issue and is set to continue across the previously mentioned Time Inc. brands.