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Google Builds An iOS Keyboard To Fuel Mobile Search

  • The Verge, Wednesday, March 23, 2016 10:37 AM

Google is developing a third-party keyboard for iPads and iPhones running iOS that builds in a variety of search options, according to The Verge, citing people familiar with the project. Declining searches on mobile devices reduce the number of ads that serve up and are clicked on. On desktop, a high percentage of searches are for keywords like "Facebook" or "Gmail," according to The Verge. These are unnecessary searches on mobile phones, where users can simply tap on the relevant app to launch it.

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