Around the Net
International Web Site SEO
- Moz, Tuesday, March 29, 2016 2:13 PM
Focusing on a new set of potential customers in a new international market can be daunting, and the approach to expansion can take considerable time and planning. Kate Morris explains that once you create a URL structure and a process for marketing and content, it’s difficult to change. She created a guide to help expand the business internationally on the Web by making sure Web site users see the correct content for their query in search engines specific to their geographic region.
