- Google, Monday, April 4, 2016 2:25 PM
The effect of HTTPS in search is subtle, similar to a "tie-breaker," according to John Mueller.
HTTP/2 doesn't change the core concepts of HTTP, it doesn't change the URLs, and is
transparently supported for users and crawlers if they ask for it, he writes in a Google+ post. It The "S" secures or encrypts the transmission of data, but the primary difference between the two
focuses on improved performance. It doesn't help to boost rankings in organic search results or on site search, he explains, after Neil MacLean asks if it helps to get a site above some
similar competition in query results.Read the whole story at Google »
