Around the Net
How Yahoo Is Trying To Save Its Media Business
- CNBC.com, Thursday, April 7, 2016 9:24 AM
Amid the layoffs, Yahoo's executives insist that the paring down of its media properties is all part of a master plan, according to a report on CNBC.com. The tech company says it's now playing to its strengths — news, sports, finance and lifestyle — and working on developing its already owned advertising technology products like BrightRoll, Yahoo Gemini and Flurry. "We're very invested in creating rich experiences for consumers on any device, especially as we see more and more consumers watching that live baseball game on their smartphone," said Yahoo chief revenue officer Lisa Utzschneider. "We want to ensure a seamless and rich experience, and give marketers the opportunity to connect with those users wherever they might be."
