• by Sara Guaglione , April 14, 2016

Jamie Elden has been named president and chief revenue officer of Nylon. The company also announced a partnership with UTA to expand its content strategy.

Elden will oversee all operations of Nylon, including print, digital, content, social, e-commerce, events and the magazine’s influencer network. Elden will be based in Nylon’s New York City and Los Angeles offices.

According to a statement, he will oversee Nylon’s “expansion across all platforms and formats with development deals for original and branded content,” including television and premium digital originals, as well as the brand’s social media platforms.

“In Jamie, I've finally found a leader as passionate as I am about the future of Nylon as the definitive brand for young women throughout the world,” stated Marc Luzzatto, executive chairman of Nylon Media.

Elden stated that he is “excited to raise the volume and continue growing our relationship with print, digital and social audiences, as well as to deliver engaging premium brand experiences for advertisers.”

Nylon also announced a new partnership with talent and literary agency United Talent Agency (UTA). The agency will work closely with Elden to help expand Nylon’s content strategy and move its offerings into other media platforms.

“Partnering with UTA makes perfect sense,” aded Elden, who has worked closely with the agency for more than 10 years. Elden noted that the agency’s team representing the magazine - led by UTA co-founder and board member Peter Benedek - will help Nylon “utilize on-screen and creative talent to deliver consistent, standout content in today’s crowded market.”

Elden’s hire, effective immediately, comes after Paul Greenberg stepped down as Nylon CEO in January to head A+E Networks’ FYI.

Elden was previously CRO and head of entertainment at Federated Media. Prior to that, Elden was EVP and head of the digital studio at United Entertainment Group (UEG) and SVP of digital and entertainment at Alloy Media and Marketing.