UC Davis paid outside consultants at least $175,000 to remove negative online posts stemming from a November 2011 incident in which campus police pepper-sprayed protesting students. One of the consultancies, Nevins & Associates, said in its proposal that its objective included “eradication of references to the pepper spray incident in search results on Google for the university and the Chancellor.”
Let us now behold the full unfurling of the Streisand Effect!