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Around the Net
Brands Not Investing Enough In Video
- Campaign, Friday, April 15, 2016 8 AM
Nearly three-quarters of content marketers do not believe brands are investing enough in video content, according to new research by the Content Marketing Association. The CMA’s Video Content for Engagement study found that 58% of senior level marketers are planning on increasing the proportion of marketing budgets spent on video content in the next 12 months.
