• The Drum, Friday, April 22, 2016 8:31 AM

The Drum reports that Q1 2016 was the third-highest for ad tech/martech deal activity on record, with transactions amounting to $2.4 billiion during the period, according to data from M&A advisor Results International. There were 108 deals announced in total during this period, 75 in martech and 33 in ad tech, according to Results International’s report, which also highlighted the activity of serial acquirers advertising agency network Dentsu Aegis, online retail giant Rakuten and enterprise software provider Oracle.  Oracle’s rumored $175 million acquisition of Addthis signals the software giant's ongoing push into marketing technology.

Read the whole story at The Drum »