MediaSpeak: Guide to Online Terms
E-zine (aka Webzine)—Email magazine/newsletter sent frequently with editorial content, such as articles, news, and other useful information.
Sponsored Newsletter—Web and print publishers’ email digests and newsletters that contain advertisements that target niche audience segments (both B2B and B2C).
Discussion List—Email list in which members can discuss one or more topics by posting messages for other members viewing and response. Typically, a list moderator has to approve all posts in order to prevent Spam or off-topic message posts.
Opt-in—Email list that consists of members who have voluntarily signed up and agreed to have a marketing relationship with a company.
Double Opt-in—Email offers that are opted-in by customers and additionally confirmed via an email response in order to legitimatize permission.
Opt-out—Prospect must take action (e.g., click a checkbox on a Web page) in order to avoid receiving e-mail offers. If no action is taken, the company will assume a permission e-mail marketing relationship by default.
De-Dupe—Eliminate any duplicate (“dupe”) listings in an e-mail address list.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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