The Drum reports on seven ways publishers can confront the ad blocked web. "PageFair and publisher trade body Digital Content Next (DC), along with the
Financial Times plus
FireFox creator Mozilla, are seeking to help the media industry better navigate their way around 'the blocked web' – a term they’ve collectively coined due to increased user uptake of ad
blocking." Here are three of the seven points: "1. On the blocked Web the user must have immediate tools to reject and to complain about ads. 2. Rather than restore all ads on the blocked web only a
limited number of premium ad slots should be restored. This will make a better impact for brands, plus clean up the user experience. 3. The blocked web may provide the opportunity to establish a new
form of above the line advertising."
Read the whole story at The Drum »
The problem with this iniatitive is that it is not at all "consumer-centric" as the parties behind it promise it to be, and also it is not going to help big publishers the least in a problem that really requires a substantial structural change focused on business models and not ads.
More here:
https://medium.com/@mikkokotila/the-web-is-not-blocked-the-big-publishers-and-adtech-are-a71142b1c89d#.v9phhlxji