• IBTimes, Tuesday, June 7, 2016 7:01 AM

The Associated Press wire service is putting some skin in the native game and opening up a digital advertising shop for its subscribers that will offer an inventory of sponsored content alongside its inventory of news stories. International Business Times reports that "in some ways, it’s a natural outgrowth of the AP model: If you’re an outlet that can’t always afford to report on the goings-on in New Guinea, for instance, you can subscribe to the Associated Press and pull one of its reports. Similarly, if you’re a struggling outlet unable to pump out high-end sponsored content, you could now pull that content from the AP as well." Paul Caluori, AP's global director of digital services, said: “We’re hoping to be able to make native advertising available for smaller members who can’t afford to make this stuff or could spend that kind of money. ... As you spread it across the membership, you become more attractive to agencies representing.”

Read the whole story at IBTimes »