- Moz, Tuesday, July 5, 2016 2:52 PM
Although any major change to site URLs is risky, Pete Meyers tells marketers that considering
broader business case, costs, and benefits can help sell the switch to HTTPS, which Google admitted
to being a ranking signal in August 2014. He presents data that shows the spike in ranking and changes in algorithm updates Google has made in the past few years to achieve
that increase. What does it mean? Meyers runs through the data and predicts the
industry could see another HTTPS algorithm update in the next six to 12 months.Read the whole story at Moz »
