Vice Media Acquires Garage Magazine

Vice Media has acquired a controlling stake in the London-based arts and culture magazine Garage, expanding its international influence on young readership.

Garage’s digital platform is just one of six that Vice plans to launch in 2016, across topics such as gaming, health, travel, LGBTQ, finance and sustainability.

Garage announced news of the acquisition with a blurb on its Web site homepage.

Vice has plans to expand the title internationally and build a digital channel for Garage, which was founded in 2011 by Dasha Zhukova, who will continue to serve as the title’s editor. Zhukova is the wife of Russian billionaire Roman Abramovich, owner of the Premier League football team Chelsea.

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“Vice, with its expertise in digital and broadcast media, will allow us to continue evolving in the digital environment, push publishing protocol, and remain a groundbreaking publication in this rapidly changing media landscape,” Garage’s statement continued.

According to Variety, Vice also plans to expand Garage’s editorial staff with offices in New York and London, as well as open up additional international outposts to launch local editions of the magazine.

Vice will continue publishing the biannual Garage print magazine. According to WWD, Garage has a circulation of about 90,000.

Earlier this year, the Brooklyn-headquartered media firm launched its television channel, Viceland, in a joint venture with A&E Networks, which Vice Media CEO Shane Smith plans to extend to as many as 50 countries this year.

In March, Vice said it hopes to take its brands to Eastern Europe, and hinted it would reach Russia by the end of the year.

The Garage channel will join Vice’s 11 existing digital sites.
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