Integrated Marketers: DMA Absorbs AIM
ClickZ, March 17, 2005, Friday, March 18, 2005 11:15 AM
The Association for Interactive Marketing (AIM) is no more. Today, it was absorbed by its parent, The Direct Marketing Association (DMA), which acquired AIM, officially founded in 1996, as an independent subsidiary in 1998.
Read the whole story at ClickZ, March 17, 2005 »
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