Around the Net
Microsoft And Google Browsers Had High Ad Fraud Rate, Study Claims
- Wall Street Journal, Friday, September 2, 2016 8:31 AM
Ad fraud activity is highest on certain browsers made by Microsoft Corp. and Alphabet Inc.'s Google, according to research by ad fraud detection company FraudLogix as reported in the Wall Street Journal. To conduct its research, FraudLogix examined a sample of 135 million individual online ad impressions over a seven-day period in July, and analyzed the browsers to which the ads were served. The company also tracked the portion of those ads its technology deemed as delivered to “non-human” or “bot” traffic. "The browsers in which the most fraudulent impressions loaded were versions of Microsoft’s Internet Explorer browser and Google’s Chrome browser, the study found. Some 50% of impressions served to Internet Explorer over the course of the study were to “non-human” traffic, FraudLogix said, compared with 20.5% of impressions served to Google’s Chrome browser."
