• Business Insider, Monday, September 12, 2016 8:39 AM

Apple's latest mobile software update, iOS 10, launches on Sept. 13, and  offers a new setting that will give users much more protection against advertiser tracking. "The current iPhone operating system, iOS 9, already features a 'limit ad tracking' option that users can toggle on or off by going to Settings > Privacy > Advertising. The setting will look the same in iOS 10, but it will act a lot differently," according to a Business Insider report. The Future of Privacy Forum explained  that "advertisers can currently target specific groups of iPhone users (such as 18-34-year-old males in London interested in football), identified using their unique ID number, which is known as an IDFA (Identifier for Advertising)," according to the report.

Read the whole story at Business Insider »