Report: Local Online Radio Ad Spend Nearly Doubles

ClickZ, March 28, 2005, Monday, March 28, 2005 12 PM
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Local advertising spend on online radio Web sites increased 94 percent from 2003 to 2004, but there's plenty of room for growth, preliminary results from a Borrell Associates study show. The figures indicate radio stations' sites grew ad revenue from $17 million to around $33 million. They bode well for new initiatives reportedly underway at Clear Channel Communications and Infinity Broadcasting.
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