Report: Local Online Radio Ad Spend Nearly Doubles
ClickZ, March 28, 2005, Monday, March 28, 2005 12 PM
Local advertising spend on online radio Web sites increased 94 percent from 2003 to 2004, but there's plenty of room for growth, preliminary results from a Borrell Associates study show. The figures indicate radio stations' sites grew ad revenue from $17 million to around $33 million. They bode well for new initiatives reportedly underway at Clear Channel Communications and Infinity Broadcasting.
Read the whole story at ClickZ, March 28, 2005 »
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