Around the Net
Augmented Reality Used For Marketing Makeup
- Mobile Commerce Daily, Monday, October 10, 2016 9:05 AM
Ardell, a supplier of eyelashes and eyebrow beauty products, is bringing eight Halloween-inspired looks to the augmented reality application YouCam Makeup. The app will let users virtually try on the different looks by projecting them onto their faces through their mobile device’s camera. Consumers can then be taken directly to a page to purchase those looks if they like what they see.
