LinkedIn is rolling out “Sponsored InMail” -- a paid feature that will let marketers query its database of around 476 million users, and send them unsolicited messages via its
InMail messaging system. More broadly, as TechCrunch writes: “It’s gloves off for social media companies that have patiently built audiences for their platforms and weaned them on steady
diets of ad-free content: they’re all now starting to double down on ways of monetizing them.”
Read the whole story at TechCrunch »
