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Bauer Media to Bring Digital Version of Empire Magazine To U.S.
- Wall Street Journal, Tuesday, November 15, 2016 8:21 AM
Hamburg, Germany-based Bauer Xcel Media Group is expanding in the U.S. with popular magazine titles and programmatic advertising, according to a report in the Wall Street Journal. Bauer, which owns hundreds of magazines, TV, and radio stations in 20 countries, will launch Empireonline.com, "a U.S. web-centric offshoot of the popular U.K. entertainment magazine Empire, this week," the Journal reported. "Bauer Xcel Media U.S. works with ad networks like Undertone and Kargo and also has eight header bidding partners bidding for programmatic ads on its sites."
