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Denver Broncos Launch AR-Based Campaign

A new Denver Broncos augmented reality experience is now engaging fans taking part in the “Come to Life” campaign. This AR experience is a component of the team’s relationship with leading brands such as Coca-Cola, Bud Light and Conoco. To use the Denver Broncos augmented reality experience, fans use the app to scan one of the six different souvenir cups. This opens up a 3D display on the device screen, launches animations and creates a series of calls to action.

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