To expand its presence in China, the NFL has agreed to let social media platform Sina Weibo stream the Super Bowl, and other big games. As TechCrunch notes, Sina Weibo is often referred
to has China’s Twitter. Meanwhile, “The deal marks the first time a sports league will live stream games on the service,” it writes. “Additionally, Sina will gain the rights to
non-game, video-on-demand clips, highlights and other NFL content.”
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