Button just raised $20 million, the app-integration startup announced on Wednesday. But, what does Button do, exactly? “The B2B startup powers deep-linking, or the connections between the apps
you use, through its Button Marketplace,”
Business Insider writes. “For example, if you're using Foursquare and find a restaurant you like, Button powers the option to
pulls up the Uber app with the address already selected.”
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