• by Ross Fadner , February 9, 2017

The way President Donald Trump won Wisconsin during the 2016 Presidential race is very different to the way Republican Senator Ronald Johnson won the state last fall, revealing that so-called “ticket-splitting” was a major factor in several swing states, Matt Oczkowski, Head of Product, Cambridge Analytica told the Marketing Politics audience during “The Great Data Dysfunction of 2016” panel in Washington, D.C., last month. 

Find the rest of this session, and more, at our Marketing: Politics Agenda page.