• by Ross Fadner , February 9, 2017

Did the 2016 Clinton Campaign squander the power of the Internet? To a certain , yes, said Jenn Kauffman, SVP, Revolution Messaging during the Marketing Politics event in Washington, D.C. last month. Clinton’s problem wasn’t so much the campaign’s digital strategy—although there were definitely missed opportunities—; rather, the main problem was its messaging lacked authenticity, Kauffman said.  

Find the rest of this session, and more, at our Marketing: Politics Agenda page.