- Adweek, Friday, March 3, 2017 9 AM
IBM is highlighting the more artistic side of its AI capabilities while honoring one of Spain’s most famous architects. For the Mobile World Congress in Barcelona, IBM asked Watson super
computer to comprehend Antoni Gaudí’s greatest works, such as La Pedrera, to create a unique sculpture for the annual trade show.
IBM also tracked conversations related
to topics including robotics, big data, artificial intelligence and the Internet of Things and analyzed emotions such as joy and openness.
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