Around the Net
Online Video Publishing Matures
- Raconteur, Tuesday, March 7, 2017 9 AM
Digital has created enormous challenges for the media industry, it has also created great opportunities – like video. Subsequently, media companies now compete fiercely for eyeballs.
Video traffic accounts for more than 70% of all Internet traffic and will surpass 80% by 2020, according to research by Cisco. However, user expectations about the quality of video have grown and audiences are rebelling against bad ad experiences.
