Advertisers Get Game

Forbes, May 20, 2005, Friday, May 20, 2005 12:11 PM
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Gamers, advertisers know who you are and they're coming after you. Lost in the talk this week of the new videogames from Microsoft, Sony and Nintendo is that these consoles will provide an ideal platform for advertisers. Advertising within videogames is not a huge business today--about $50 million to date by one estimate--but is expected to grow tenfold in the coming years.
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