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Beware the Google Threat

Google takes its name from the mathematical term "googol," which stands for a 1 followed by 100 zeros, a number said to be greater than the sum of all the particles in the universe. Obviously few of us, save perhaps a handful of farsighted astronomers, have need for a word that conveys so much. You can't say the same for Google. If it continues to double profits every year for the next hundred, accountants a century from now might need to represent the company's gross revenue in googols.

Read the whole story at Wired, June 23, 2005 »

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