• by John Gaffney , August 14, 2002

Housekeeping: Last year, Media Magazine hosted a very successful and insightful Forecast 2002 conference, which centered on the internet. Now we’re getting cocky and we’re adding a day for “offline” or “traditional” media, what ever you want to call it. What ever you call it, we’re calling it Forecast 2003. It’s at the Yale Club, NYC, Wed. Sept. 25. Breakfast and lunch will be served; cocktails to follow. The overall theme is changes in the foundation of all media. We’re inviting you to be part of the debate. The debate will include issues like consumer perceptions of advertising, cross-media buys, the effectiveness of alternative marketing platforms, sponsor/content integration and a brave new forecast for the coming year. More details and registration info are available at our Forecast 2003 website.

I Still Hope People From Newscorp Attend: I know a lot of good people that work for various divisions of Newscorp. But when I saw its huge loss for Q2 posted yesterday, I could only think of two words: Celebrity Boxing.

In Accordance With The SEC: I just feel like I should announce that my wife and I certified the accuracy of our checking account balance by 5 pm yesterday. And we also plan to watch and read media on Sept. 11.