AOL's Case Finds Lime Twist in Wisdom
The Hollywood Reporter, via Reuters, July 25, 2005, Monday, July 25, 2005 10:45 AM
The man who packaged the Internet to the masses is trying his hand at television, but for a more discriminating audience. In April, America Online co-founder Steve Case rose from the ashes of his company's ill-fated merger with Time Warner by declaring his intent to build a new empire based in the health care industry. His private holding company, Revolution, has been on a buying binge funded in part by $500 million of his own fortune. Among the companies acquired was Wisdom Media Group, a small, family-run cable venture based in Bluefield, W.Va., not too far from AOL's Dulles, Va., headquarters. At this past weekend's Cable & Telecommunications Association for Marketing convention in Philadelphia, Revolution announced plans to rebrand and relaunch the Wisdom cable channel as the keystone of a multiplatform media play including radio, Internet, wireless and DVD.
Read the whole story at The Hollywood Reporter, via Reuters, July 25, 2005 »
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