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Burger King's Coqroq.com Triggers Controversy

Even though it has suddenly removed sexual double entendres from its new Web site, CoqRoq.com, Burger King today denied it had received any complaints from consumers or other outside groups. The Web site's double entendre name, along with the lyrics, demeanor and the sophomoric presentation of the fictitious heavy metal group, projects the illusion of something designed to offend the sensibilities of mainstream adult America.

Read the whole story at Adage.com, July 26, 2005 »

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