InternetUniversity: Scam Protection
Unlike phishing, pharming doesn't rely on e-mail to get users to divulge their personal information. Rather, it capitalizes on a vulnerability of Internet service providers (ISPs) that store Internet protocol addresses on local servers to speed up their connection times. If server security isn't up-to-date, pharmers can substitute bogus addresses that direct users to sites resembling those of trusted banks or credit card companies. This means a user who types the correct URL can still wind up at a rogue site. Once that occurs, the crooks are free to steal personal information or plant spyware that monitors and reports on users' online activities. To be safe, look for the padlock in the corner of your browser and "https" (not "http") in the site's URL before typing that account number.
The proliferation of wireless Internet connections in airports, hotels, conference centers, and even coffee shops has given users unprecedented convenience - and scammers yet another backdoor to exploit. "Evil twins" are scam wireless networks that masquerade as legitimate providers to lull users into a false sense of security, then capture their passwords, credit card numbers, and so on. Personal firewalls can't detect them, but a virtual public network or other encrypted system can defeat them. Users are well advised to keep security settings at their highest levels when working in public spaces and to turn off their computer's Wi-Fi function when it's not in use. Any time the security level has to be lowered - to share files, for example - the level of vulnerability rises. What's most infuriating about these scams is the way they take advantage of users' trust in the systems they use every day, and the expectation of being able to stay connected 24/7. Eternal vigilance, it seems, is the price of convenience.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...


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