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IM an "American Idol" Experience

Most people aren't likely to be happy summer is quickly drawing to a close -- unless they work in media buying. We're just one short month away from TV's fall season premieres. That's exciting news for offline and online marketers alike. Why should Internet media buyers get excited about a new season of TV programming? Cross-media advertising's popularity makes TV programming rampant with interactive marketing possibilities. The companies behind some of today's hottest shows increasingly turn to online promotion. For at least one such organization, IM is one of the main attractions.

Read the whole story at ClickZ, August 18, 2005 »

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