Yahoo! Testing New Branding Metrics for Search
ClickZ, September 28, 2005, Wednesday, September 28, 2005 11:45 AM
As part of its effort to make search marketing more appealing to brand marketers and other traditional marketers, Yahoo! has begun offering its larger advertiser and agency partners more advanced tools for choosing keywords. The company has been quietly beta testing two new tools with 10 to 15 of Yahoo!'s top advertisers and agencies for the past two months. Buzz Index -- not to be confused with the company's existing consumer-facing tool of the same name -- is a keyword discovery tool with attached demographic data, and Search Share of Voice is a metric analogous to the traditional marketing measurement. The tools are expected to be ready to be offered to a broader base of advertisers in the coming months.
Read the whole story at ClickZ, September 28, 2005 »
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