Banc of America Securities said it continues to believe that the Internet "is in the midst of a multi-year share grab of ad dollars, with Yahoo! and Google poised to be among the biggest
beneficiaries." On the newspaper side, Banc of America said that companies with the strongest franchises and "more-national exposure" will see Internet-advertising revenue approach 10% of total ad
revenue over the next two years, but some of that growth will come at the expense of the print side.
Read the whole story at Forbes.com, September 28, 2005 »
