Traditional DMers Wary of Text Message Prospecting
DMNews.com, September 28, 2005, Wednesday, September 28, 2005 11:45 AM
Despite tricky legislative hurdles, lists offering marketers the chance to prospect via text messages to cell phones have come onto the rental market, though traditional direct marketers seem hesitant to take that step. The legal issues involved in text messaging, also known as short message service, are twofold, said Ian Volner, an attorney at Washington law firm Venable LLP, which serves as counsel to the Direct Marketing Association on teleservices issues.
Read the whole story at DMNews.com, September 28, 2005 »
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