Contact: Media School
With agency veteran Rick Boyko acting as managing director since 2003, the Adcenter is on a mission to become the "Harvard of Advertising," aiming to provide a real-world, agency-like environment for students.
Michael Karnjanaprakorn, one of six second-year students on the media planning track, is taking Creative Thinking for Advertising and Media Research and Planning this semester.
"The main thing they teach us is media neutrality. We pursue campaigns with a neutral approach," says Karnjanaprakorn. He is currently studying how to measure non-traditional media.
Karnjanaprakorn counts The Media Kitchen, Strawberry Frog, Naked, and Crispin Porter + Bogusky as agencies he'd like to interview with after graduation. With the Adcenter claiming a 95 percent placement rate within eight months of graduation, that might not be such a hard sell.
Recent Media Magazine Articles
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Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
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Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
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Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
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Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
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Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
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The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
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Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
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Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
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The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
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Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
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