RAM: 'Eat' on the Web
It's here for Scripps, at least. During Thanksgiving week, FoodNetwork.com, a Scripps property, debuts "Eat This," the network's first ever web-only video show. Hosted by young superstar chef and author Dave Lieberman, the 13-episode series will cover national and regional food trends, new restaurants, wine buying, and kitchen gadgets. The ad-supported show will be the centerpiece of a new Flash-based mini-site within FoodNetwork.com. Microsoft has already signed on as the show's exclusive technology category sponsor, and negotiations are ongoing for sponsors in categories including autos and financial services.
Through October and November, Scripps will generate buzz about the launch through on-air promotions on all its cable properties, including FineLiving, DIY, HGTV, and the Food Network, as well as prominent displays on all Scripps Network property Web sites. Scripps will also employ intensive guerrilla marketing efforts, including live events, street flyers, hand stickers, T-shirts, and posters in the cities where the series is being shot: New York, Miami, Chicago, San Francisco, and Seattle.
Recent OMMA Magazine Articles
-
Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
-
Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
-
Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
-
Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
-
Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
-
Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
-
Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
-
Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
-
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
-
Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
Be the first to comment on "RAM: 'Eat' on the Web"
Leave a Comment