RAM: Groovin' With JCPenney
"Knowing that kids don't shop for back-to-school clothes like they used to, we created JCPenney's All Access site to not only showcase the latest styles, but to invite our users to participate with the brand," said Tony Cordero, associate creative director at Tribal DDB Chicago.
With a catchy theme song encouraging visitors to shake their groove thing, the site could prove addictive. Visitors are particularly likely to hit "replay" on any of the six different dance lessons under "Get Skool'd," until they have each pop, point, pivot, bend, or snap down pat. "It's all inside" with this All Access site.